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The Impact of the Palisades Wildfires & How FilterTime is Committed to Improving Air Quality and Helping Affected Communities

January 13, 2025

These past few days, the Palisades area in Los Angeles, California, have been ravaged by devastating wildfires. These fires have forced evacuations, destroyed homes, and disrupted countless lives. Beyond the immediate physical destruction, the air quality in and around the region has reached dangerously hazardous levels, posing serious health risks to residents. The aftermath of these fires will linger long after the flames are extinguished, leaving communities to grapple with the challenges of recovery and healing.

At FilterTime, our hearts go out to everyone impacted by this disaster. We believe that during such difficult times, it’s our responsibility to do more than just provide quality air filters; it’s about standing with affected communities and finding ways to help them breathe easier—literally and figuratively.

How the Palisades Wildfires Are Affecting Air Quality

The smoke from the Palisades wildfires contains a dangerous mixture of gases and fine particles from burning vegetation and structures. These fine particles, known as PM2.5, can penetrate deep into the lungs and even enter the bloodstream, leading to serious health risks. Residents of Los Angeles and surrounding areas have reported coughing, difficulty breathing, and eye irritation. For vulnerable populations—including children, the elderly, and those with preexisting health conditions—the dangers are even more pronounced. Even those living miles away from the flames are experiencing degraded air quality, underscoring the far-reaching effects of these wildfires.

How to Protect Your Indoor Air Quality During the Palisades Wildfires

While outdoor air quality may remain poor for days or weeks, there are proactive steps you can take to protect the air inside your home:

  1. Keep Doors and Windows Closed: Minimize smoke infiltration by sealing off any openings.
  2. Use High-Quality Air Filters: Ensure your HVAC system is equipped with high quality filters capable of trapping harmful particles.
  3. Invest in Air Purifiers: Portable air purifiers with HEPA filters can provide an additional layer of protection in frequently used rooms.
  4. Avoid Activities That Add Indoor Pollutants: Refrain from burning candles, using gas stoves, or smoking indoors.
  5. Stay Informed: Regularly monitor local air quality indexes (AQI) and follow evacuation or health advisories as needed.

FilterTime’s Commitment to Helping the Palisades Community

At FilterTime, our mission has always been to help people breathe cleaner air, but our commitment extends beyond providing high-quality air filters. We recognize the profound impact disasters like the Palisades wildfires have on families and communities, and we are dedicated to being part of the solution. To support wildfire relief efforts and assist affected families, we are proud to donate to the California Fire Foundation—an organization providing critical support to victims of fire disasters, including financial aid and vital resources.

In fact, our CEO and Co-Founder, Blake Koch, recently made a donation to the California Fire Foundation on behalf of FilterTime. We humbly invite others to join us in supporting this meaningful cause. You can make a donation and learn more about their impactful work by visiting California Fire Foundation.

Together, We Can Make a Difference

The Palisades wildfires are a stark reminder of the strength and resilience of communities when faced with adversity. At FilterTime, we are committed to doing our part by providing high-quality air filters, sharing educational resources, and supporting initiatives that help those in need. Let’s stand together to bring cleaner air and brighter days to the Palisades and beyond.

If you’re looking for ways to protect your family’s air quality or to give back to communities in crisis, FilterTime is here to help. Together, we can face these challenges and make a real impact.




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